OVERVIEW
Data decays rapidly. According to a Dun & Bradstreet report, every hour 211 businesses would move, 429 business telephone numbers would change or be disconnected, 13 companies would change their names, and 284 company CEOs or owners would change. And according to GSA Marketing, a business closes every 2 minutes, fails every 4 minutes and £18 million per year is wasted mailing the deceased.
Incomplete and/or inaccurate customer data means that not only are you putting your business at risk from data beach but that your marketing campaigns will most likely be unsuccessful and financially wasteful when it comes to generating new sales as well as retaining your existing customers.
It is therefore critical to have accurate customer data if you want to develop better customer engagement and interaction.
CLEANSING SERVICES
Data Cleansing & Categorisation Cost based on evaluation of 1000 records**
Quick turnaround data validity check. Logical and common sense working to create a consistent/normalised database to provide a trustworthy resource for client/supplier lists.
All data handled in accordance with GDPR guidelines and with client confidentiality at its heart.
| All fields | Case commonality, Duplication check, Avoid multi line wrapping within cell |
| Name/Company name | False name check, Names combined (i.e. Ltd, Limited) |
| Address fields | Aligned correctly, Formatted, Case commonality, Post code formatted, Add country |
| Telephone numbers | Split landline/mobile, Common formatting, Adding country code (If applicable) |
| Email address | Format check, Error check (i.e. spaces removed) |
| Classification fields | Logic checked, Continuity checked, Suggested additional Fields based on the data |
| Value/Currency fields | Logic checked, Formatted according to field type |
**This evaluation is FREE. Once we know what your database “looks like”, we will advise accordingly and you can then decide how best to move forward with the rest of your data.
We can also show you what your data “looks like” as an image as part of the FREE evaluation. Please note that these are only examples as we can show anything that your data will contain such as Customer Sales, Products sold, Services sold, Pipeline, Sales by individual etc.
Visual comparisons of data
Contact Jamie Allan direct on 07786 228553 to discuss what you would like or fill in the contact form with your requirement and timescales.
ADDITIONAL SERVICES
Database Insights Package £399
B2B/B2C Customer Database Profiling – 5000 records
(Includes Data Cleansing, 80/20 Profile, Data Segmentation)
Additional Insight Services – £95 per service (E.G. Product/Services Sold, Sales by Individual, Pipeline etc.)
(More than 5,000 records – cost dependent upon requirements)
Database Updating and Intelligence (Costs dependent upon requirements)
- Web Search
Web surfing to gather specific information about each of your company records. Update and/or add website address, contact details, email addresses, etc, as well as noting key company offers, news, etc.
- Telephone Calling
Contact via Telephone and email of between 10 to 20 contacts per hour depending on the amount of information required. If it is a single contact at a company then nearer 20 but depends on the seniority.
- Telemarketing Evaluation Service/KPI Monitoring
Full reporting on all telephone calling, outcomes of each company/call, etc.
Using call analysis for KPI setting/monitoring/rewarding, ie. calls per hour, meetings per day, etc.
- Quantitative Research (Voice of the Customer)
25 years’ experience of quantitative Market Research delivering one to one interviews with 10 of your top customers and setting up subsequent Market Research/Surveys.
Next Steps
Please contact Jamie Allan on 07786 228553 or ja@jamie-allan.com for a tailored solution to your database cleansing requirements.
TERMS AND CONDITIONS
50% of the project cost payable on commissioning and paid before data supply and the final 50% at the end of the project.