CRM Data Management Specialist for SME’s
I love to work alongside established Business Owners where ideas can be shared to deliver competitive strategies for growing Companies. In any business relationship it’s vital that both parties get along and have a mutual respect for each other.
I am someone that will work closely with you, add value to your business and make it happen.
I am also registered with the Information Commissioner’s Office as a Data Protection Officer.
Mission Statement
To help businesses get more sales from existing Customers by using Customer Profiling and Segmentation, Data Management and CRM solutions – then use this profile to target the right type of prospective new Customer.
My Story
After my years in London advertising agencies I set up my own business in 1984 with the sole objective to be different and to make a difference for my clients – both for their business AND themselves.
Local Sales and Marketing became a passion and through the eighties I provided sales and marketing resources to selected Audi/VW dealers in their local markets and introduced leading edge technology, developed by CACI and called A.C.O.R.N (A Classification of Residential Neighbourhoods). This was the early days of “database marketing” so dealers could profile their customers to understand their buying habits.
Through the nineties I sold various marketing software solutions to small and large organisations but at the start of every project the question was all about who the customer was. In the noughties used my then considerable sales and marketing expertise to help grow new and existing businesses.
Sales and marketing driven by customer profiling is a particular strength of mine as it combines all the elements of the marketing mix – get that right and you have a blueprint to market and get sales for any size of organisation. I have helped grow businesses in London, the South-East & East Anglia, especially in the local Norwich area and my focus with any client is to make things happen generate more sales. I pull together ideas to make a business successful and use my wealth of contacts to support me in areas where I need to bring in specialist expertise.
40+ Years experience
Happy clients
Over the last 40 years I have had the opportunity to work with a wide range of clients in a huge variety of sectors all across the UK.
40% achieved growth
I specialise in helping companies grow no matter what their size or aspirations. Not so long ago I helped a client grow over 40%!!
People in my network
Over my many years in business, I have met a huge range of people from all different businesses that may also be able to help your business grow.
Why Businesses Choose to Work With Me
Whatever your requirement, the first meeting is complimentary so we can have an open and frank discussion about where you currently are with your business, what your objectives are and how you are currently using your Customer database to increase your sales and develop Customer relationships. If you are not already using it, I can then explain how Customer profiling and segmentation can move your Business forward and at the same time generate some ideas for you. We will also talk about what Customer Relationship Management (CRM) System you are using (or are looking to use) as this is important to drive your business forward.
You have the choice of either putting these ideas into practice yourself or let me work with you and your team to help you understand your Customers better.